Culture Shifters 2024
For the fifth installment of this series I wanted to change things up a bit and move away from the usual soft/gradient aesthetic of previous versions. Working alongside the team we opted for a vibrant, cinematic and funky photo direction with rigid typographic treatments. The team and I put together various moodboards and type lockups, with my favorites located below. You can check out the full series here.
Art Direction // Benjamin Currie, Jianan Liu
Head Of Visuals // Christy Havranek
Editorial Design, Typography, Animation // Maddie Abuyuan
Photo Editors // Damon Scheleur, Chris McGonigal