Culture Shifters 2024

For the fifth installment of this series I wanted to change things up a bit and move away from the usual soft/gradient aesthetic of previous versions. Working alongside the team we opted for a vibrant, cinematic and funky photo direction with rigid typographic treatments. The team and I put together various moodboards and type lockups, with my favorites located below. You can check out the full series here.

Art Direction // Benjamin Currie, Jianan Liu

Head Of Visuals // Christy Havranek

Editorial Design, Typography, Animation // Maddie Abuyuan

Photo Editors // Damon Scheleur, Chris McGonigal

Brief //

Moodboards //

Team Explorations //

Favorite Profiles //

Check out the full series here.